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Without getting into technical details or programming jargon, a search engine's functionality can best be compared to the index of a book. With this analogy, you need to consider the entire internet to be the book, and the search engine to be an electronic index that knows the contents of every page it can find. If you're planning to invest in Search Engine Optimization (SEO) then your goal is to get your website into that index, and make it as prominent as possible.
So then, how does a search engine gather its information? It sends out programs, which are known in the trade as "robots" (because they work automatically) or "spiders" (because they crawl the World Wide Web.) These programs gather all ...
SEO stands for “search engine optimization”. It is the process of getting traffic from the “free”, “organic”, “editorial” or “natural” search results on search engines.
If you and SEO professional, your clients and your friends and relatives can ask, "What is SEO?" For that matter, you can see this video.
Need to SEO? Start with this quick and easy to understand video about optimizing search engines. It will cover the basics quickly: